I think that music is becoming increasingly important in the retail industry. I can't think of a store that doesnt have some type of music playing in the background. or forground. Places like Abercrombie and Hollister have the music turned up so loud you are forced to experience it. While places like Bath and Body Works have more relaxed music. Think about it. Music is one of the most powerful tools that businesses have. We are subconsciously being emotionally influenced as we shop. Maybe sub-emotionally is a better word ...
Anyways, music as the ability to do what the employees or displays may not. It can excite, energize, relax, motivate and influence. Clothing stores now sell CDs as well. And I frequently (legally :) download music off urban outfitters website. I think that the way stores are using and will use music to facilitate buying, will revolutionize both industries. And i am totally in favor of this because they feed off of one another. It also most definitely makes shopping more enjoyable.
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I agree, in stores music is a space filler. It really completes the store, and makes it feel more welcoming. Although with some stores, like Abercrombie, it also welcomes a headache. I know if I'm shopping at a store with good music, I'll be more likely to stay longer. I'm not a huge fan of shopping, so I'm usually in and out of a store, but one with good music has a better chance of getting my money.
ReplyDeleteI can totally agree. I like being in stores that have good, upbeat music. I'm not a fan of the loud music (like in Abercrombie or Hollister). I do shop better though when stores play music that makes me happy and energized.
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